SoulFire Tribe: Empowering Queens + Rebels + Unicorns

Frequently Asked Questions


What do you do?

I empower creative and ambitious women to love themselves and discover the confidence within to lead happy, balanced, and successful lives defined by their own terms.



What is an Intuitive Mindset Coach?

Intuitive Mindset Coaching is all about becoming your best self and living your best life.  An Intuitive Mindset Coach is a type of life coach that focuses on helping you make lasting meaningful life transformations and thrive through transitions in life by guiding you through mindset shifts that activate new thought patterns and behaviors aimed at fostering a healthy loving inner relationship and creating a life where you are living at your fullest potential.  A life coach serves as a professional guide to help clients gain clarity on what they really want in life, work with clients to create a do-able action plan, and then serves as an accountability partner to ensure the client’s success.


What specific problems, symptoms or behaviors do you work with?

I work on issues of self-discovery and self-healing, specifically helping my clients love themselves, discover their inner power, believe they are worthy to have the life they dream of, and gaining the confidence to live authentically and unapologetically.  I work with women who need help sorting out their passions and dreams to creatively weave together their life purpose, and want an accountability partner to keep them on track to achieve it.

I work with clients on issues of self-love and self-care, worthiness, codependency, perfectionism, confidence, stress management, clarity on life purpose, navigating and thriving through significant life transitions, motivation and moving through creative blocks, breaking free from imposter syndrome, organization/time management, and self-sabotaging behaviors to help them heal from past traumas and create mindset shifts that allow them to live their best lives.


Who, exactly, is your clientele and why do you work with that demographic?

I work with creative, conscious, ambitious women who feel they could be getting more out of life, and are ready to discover the love and courage within themselves to lead happy, balanced, and successful lives defined by their own terms.  I work with these women because I understand what it feels like to know that the only thing stopping you from living your best life is YOU.  I know the struggle of feeling lost, not knowing who you are or what you want, but knowing that you are meant for a life better than what you are currently living.  I know the feeling of struggling with the confidence of whether you deserve a good life (even though deep down inside you know you do).  But I also have done the inner work and have learned a system, tools, and techniques to smash down those blocks and create mindset shifts that will have you loving yourself and confident to live your best life defined by your own terms.


And then the game changed!

What style of coaching does Soulfire Tribe offer?

SoulFire Tribe facilitates meaningful life transformations by providing dedicated and compassionate empowerment mindset coaching through individual and group programs, 1:1 coaching, retreats, and workshops to creative, conscious, ambitious women who crave to live an authentic life unapologetically. SoulFire Tribe provides a system that guides you through healing past trauma, falling in love with yourself and developing a healthy inner relationship, becoming an embodiment of the Divine Feminine, discovering your powerful inner magic, and harnessing it to gain confidence and clarity on your life purpose. SoulFire Tribe supports you with creating goals and developing a practical plan with action steps to make your dreams become reality, and act as a supportive accountability partner, while welcoming you into a sisterhood of creative, badass, high vibe women supporting each other on life’s journey, living their best lives. SoulFire Tribe’s approach blends the mystical and the practical – ancient wisdom philosophies with modern psychology – respects one’s intuition and the lessons provided by Nature.  Our approach encourages acknowledging, accepting, and learning to dance with our shadows –- accepting all the parts of ourselves in our integrity, learning to be, and to be a work-in-progress while working towards our highest ideals.   SoulFire Tribe’s coaching provides clients with a system, and a collection of tools and techniques, to embody the sacred divinity of female power and transforming one’s life into a creative artistic expression of one’s inner world. SoulFire Tribe offers a labyrinth journey, a grail quest, for the modern woman into immense personal exploration, growth, and designing an authentic, creative, and joyful life defined by your own terms.


What are your qualifications?

I hold a certification in Life + Personal Development Coaching (C.L.C.) from the Women’s Leadership Institute for Conscious Coaching (WLICC).  While attending WLICC, I studied under Dr. Sunny Massad, Ph.D., founder and retired psychologist, and Jessie Mowry, Certified UnTherapy Practitioner, in the UnTherapy coaching methodology, which blends principles of Western psychology with Eastern philosophy, respects one’s intuition and inner wisdom, and promotes creative right-brained positive (solution-oriented) psychology to train your mind to be a compassionate and dedicated life manager to your heart’s desires, turning dreams of living a creative, authentic life into reality.

Additionally, I was certified in Sexual Assault Crisis Advocacy from The Center for Sexual Assault Crisis Counseling and Education (Stamford, CT) in 2013.  I graduated with a Juris Doctor (J.D.) from the Elisabeth Haub School of Law at Pace University in 2012 and magna cum laude from the University of New Haven with a B.S. in Criminal Justice in 2008.

Check out more about me and my story.



Where did UnTherapy originate?

UnTherapy is a style of conscious coaching developed by Dr. Sunny Massad, Ph.D., founder of the Women’s Leadership Institute for Conscious Coaching and retired psychologist.  While writing her thesis on “The Psychology of the Buddhas” and her Ph.D. dissertation on “enlightenment”, Dr. Massad felt compelled to teach others about how the “ordinary” mind could tap into wiser levels of consciousness and undergo personal transformations despite painful memories and past conditioning.  Dr. Massad’s experiences, both as a meditator and as a hypnotherapist, contributed to her understanding of how fear can sabotage one’s visions and goals.  Over the course of 25 years in private practice, Dr. Massad observed profound changes in the behaviors of clients when she was able to help them to bypass their life histories long enough to focus on their heart’s desires.


What is Conscious Coaching?

Conscious coaching is a wellness-oriented model in which the coach, through the use of positive (solution-oriented) questions, promotes changes in beliefs, attitudes, and behaviors of their clients.  It is based on the principles of peer counseling.  Conscious coaches mentor others in areas of life that they have experience with themselves.  This is why their specializations are directly based on their own life experiences rather than on years of left-brained learning.


How is Coaching different from Therapy?

A person seeks out therapy when they are going through a particularly difficult time in their lives, when they are in crisis, when they are seeking healing from one of life’s devasting blows, or are struggling with a mental disorder or with extreme stress.  Patients in therapy require a “diagnosis” to be made by a licensed counselor, psychologist, or psychiatrist.  But it is not always in a person’s the best interest to have a psychological diagnosis on their records.  In fact, emotionally healthy, successful, and spiritually-oriented people are better served with a wellness-oriented coach because clinical practitioners are specifically trained to merely relieve symptoms of neurosis and psychosis.  Seeking the services of a coach avoids the stigma that has often been associated with seeking a therapist.  But in addition, it is also more time efficient than therapy.  The coach focuses on how to change the client’s thinking and behavior to ensure the client lives the life she aspires to live; whereas therapists attempt to resolve the pain of the past by addressing the “whys” of their patients’ life stories.  Understandably, the “whys” are certainly important and are addressed in coaching too, but therapy often stays and lives in the “why”, whereas coaching moves clients past their old stories and limiting beliefs and pivots into the “how to” create new patterns of thinking and behaviors so the client can succeed at her highest potential.  Conscious coaching serves a clientele that seeks to improve the quality of their already functional lives.  People seek out a coach to move their lives from ordinary to extraordinary, from mediocrity to greatness, from dreaming to achieving, from hoping to actualizing.  Therapy is about healing.  Coaching is about living joyfully.  Therapy is about fulfillment.  Coaching is about motivation.  Therapy is generally about returning people to “normal”.  Coaching is about maximizing potential, excelling in personal and professional life, creating the life you always wanted.


Fire + Grace

Who benefits from Coaching?

Coaching is best suited to a healthy clientele seeking freedom from unwanted behavioral patterns, solution-oriented problem solving, accountability to get things accomplished in their personal or professional lives, and even consciousness raising.  People attracted to coaching are those who have already done “work” on themselves; people who have never done work on themselves and just want to stop procrastinating or get more motivated; people who have “tried everything” and can’t seem to stop unwanted behavior patterns; people who want to feel at home within themselves; people who want to gain a higher quality of life; and people with an interest in expanding their consciousness.


What coaching services does SoulFire Tribe offer?

SoulFire Tribe offers several pathways of coaching services, so you can choose the one most aligned with you!  We offer private 1:1 coaching series, private retreat days, and are currently developing a powerful amazing transformational empowerment program.

Learn more about working with me.

There are also a ton of inspiring, powerful, and practical information on this website through our Free Resources, Blog, and digital products.  And don’t forget to connect on social media to join the party and get access to even more gifts and valuable content!

Connect with me on social media!
Stella Autumn on IG:@stella.soulfire
SoulFire Tribe on FB: @soulfiretribespark
SoulFire Tribe – Light It Up FB Group: @soulfiretribelight
Stella Autumn on FB: @stella.soulfire
Stella Autumn on Twitter: @stella_soulfire



Do you take insurance?

No.  While most health insurance covers psychological services, the intention of such services require a “diagnosis” to be made by a licensed counselor, psychologist, or psychiatrist if they are to provide reimbursement for a patient visit.  But it is not always in a person’s the best interest to have a psychological diagnosis on their records, and I don’t diagnose because the clients I work with are not currently in situations that would require therapy.


What is the refund policy?

Refunds occur only at the discretion of SoulFire Tribe and differ depending on the service or product.  Please review all client contracts, service agreements, or terms of sale for each service or product purchased.

For 1:1 Private Coaching Series, if a client terminates the coaching arrangement prior to the first session, the client may receive a refund minus a $50 cancellation fee.  If the client terminates the coaching arrangement after the first session, but prior to the second session, the client may receive a refund minus a $300 cancellation fee.  If the client terminates the coaching arrangement after the second session, but prior to the third session, the client may receive a refund minus a $600 cancellation fee.  Cancellations after the 3rd session of a series are not subject to a refund except at the discretion SoulFire Tribe.  SoulFire Tribe may deem a refund appropriate in circumstances including, but not limited to, serious illness or injury, act of god, or personal or family crisis that requires one to transition from coaching into therapy.

For Private Retreat Days, due to the nature of the service which requires making travel and accommodation arrangements, client cancellations are not eligible for refunds.  However, if the client cancellation is due to serious illness or injury, act of god, or emergency personal or family crisis, at SoulFire Tribe’s discretion the client may reschedule the private retreat day.

Soulfire Tribe clients understand that SoulFire Tribe’s services and products are not quick fixes, supernatural miracles, shortcuts, or get-rich-quick schemes.  Personal development and life transformation require deep inner work, a willingness to invest in yourself and step outside your comfort zone, and dedication to consistent action to create new thinking and behavioral patterns to ultimately achieve your desired goals.  Merely signing up for coaching, but not doing the work or half-assing it is not going to get you the results you want.  This is your journey, no one else can walk it for you; this is your life, no else can live it for you.  We cannot fix your life for you, nor do we promise to.  Rather we give you a personal development system, a paradigm of enlightened living, tools, and a lot of love and support to activate you into manifesting your best life into reality. For these reasons, for all coaching services, no refunds will be available on the basis of “unsatisfactory results”.  You get out of it what you put into it.  I want you to succeed and will do my very best to guide and support you, but ultimately your results will be determined by your dedication and effort.


And so the adventure begins!

I’m interested in coaching!  Will we be a good fit?

Work with me if:

  • You know the struggle of feeling lost, not knowing who you are or what you want, but knowing that you are meant for a life better than what you are currently living.
  • You keep running into the same walls of emotional blocks, limiting beliefs, and self-sabotaging behaviors that have prevented you from achieving important dreams, milestones, and life goals.
  • You feel frustrated seeing your life stuck in a holding pattern or on a plateau, but unsure on how to level up.  Your life feels more like a GPS recalculating routes rather than driving on the jet-set highway of freedom.
  • Your current chapter in your life story (and perhaps your last several chapters) have left you feeling unempowered and lost, even though you know you have so much potential within — if you could just get your sh*t together.
  • You know the feeling of struggling with the confidence of whether you deserve a good life (even though deep down inside you know you do).
  • You are a creative, conscious, ambitious, badass woman, who sees the sacredness in the Universe, herself, and others.
  • You understand what it feels like to know that the only thing stopping you from living your best life is YOU.
  • You are ready to discover the love and courage within and unleash your inner goddess. You want to live authentically, creatively, and unapologetically in your integrity.
  • You need help sorting out your passions and dreams to creatively weave together your life purpose, and want an accountability partner to keep you on track to achieve it.
  • Traditional western therapy does not appeal to you and/or has provided little lasting effects.  You know you have the resources within you to solve your issues, but you seek professional guidance and accountability support in a non-judgmental and compassionate space to aid you on your journey.
  • You are passionate and determined to become your best self and are open to discovering new ways to move past the painful obstacles that have been holding you back.  You are willing to have a beginner’s mind, a coachable/teachable attitude, and a sense of adventure (and humor)!
  • You are willing to confront, accept, and dance with your shadows.
  • You are dedicated to keeping your end goals in sight while allowing yourself to explore and revel in the journey of transformation.
  • You are ready and more than willing to do the deep inner work.  You understand there are no quick fixes and no shortcuts.  You must do the work and put in the effort to get your desired results.  This is your journey, no one else can walk it for you; this is your life, no else can live it for you.
  • You are driven towards creating lasting change and transformation into a healthy, loving relationship with yourself and manifesting a happy, balanced, and successful life defined by your own terms.
  • You are tenacious and committed to follow-through, willing to invest in your yourself and your transformation, and are financially sound.
  • You are passionate and unstoppable in your quest for exploration, growth, and transformation, and you will not give up on yourself.


Ready to Make Magic Together?

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